Study: Flavored Vape Bans Increase Cigarette Sales

Study: Flavored Vape Bans Increase Cigarette Sales

From Vaping360 and Author Jim McDonald:

New research funded by the FDA and the National Institutes of Health (NIH) shows that flavored vape bans lead to decreased vape sales and increased cigarette sales. The study’s authors say that for every 0.7 mL vape pod not sold because of flavor restrictions, 15 cigarettes take its place.

Seven U.S. states and nearly 400 local governments have passed laws restricting the sales of non-tobacco (and sometimes menthol) vape flavors. The adoption of such laws has been a major goal of tobacco control organizations and their biggest funder, Bloomberg Philanthropies. Additionally, the FDA Center for Tobacco Products has rejected over a million premarket tobacco applications (PMTAs) for flavored e-liquids and prefilled vapes, and has signaled it is unlikely to ever authorize flavored vaping products.

The new research shows that such policies encourage vapers of all ages to replace flavored vapes with cigarettes—a bad trade for individual and public health.

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