NJOY/Altria Asks Court to Stop Sales of Popular Disposable Vapes

Altria vape subsidiary NJOY today filed a federal lawsuit against 34 manufacturers, distributors and retailers of disposable vapes, which NJOY says are sold unlawfully in California and elsewhere.

The brands targeted in the lawsuit are Breeze, Elf Bar, Esco Bar, Flum, Juice Box, Lava Plus, Loon, Lost Mary, Mr. Fog and Puff Bar. The lawsuit, filed in the U.S. District Court for the Central District of California, asks for a nationwide injunction that would prevent the import and sale of the named disposable vapes, and compensatory and punitive damages paid to NJOY.

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R.J. Reynolds Asks ITC to Ban Disposable Vape Imports

Tobacco industry giant R.J. Reynolds has filed a U.S. International Trade Commission (ITC) complaint, charging multiple manufacturers, distributors and retailers of the most popular disposable vapes with unfair imports. The action follows other Reynolds efforts this year to stem the tide of disposable vapes that compete with its Vuse products...
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FIGHT A VAPOR TAX (HR 5715/S 2929)

HR 5715 and S 2929 propose raising taxes on all tobacco products to a rate equal to the tax applied to cigarettes and, at the same time, doubles the tax on cigarettes. On a milligram to milligram basis, cigarettes would see an advantage over e-cigarettes as they would be almost five times cheaper than nicotine from safer sources.
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New Tax Equity Bill Would Make Vaping More Expensive Than Smoking

A new bill, introduced in both houses of Congress, would impose the first federal tax on vaping products and nicotine pouches. The bill’s authors say it is intended to harmonize the tax rate on all consumer nicotine products based on their nicotine content, but in reality it would make vaping more expensive than smoking cigarettes.
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American Vaping Association Will Shut Down, But the Work Goes On

The American Vaping Association, an advocacy organization that represents both consumers and the independent industry, will end operations after nearly 10 years.
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Big Vape: Netflix Docuseries Flips the Narrative on Juul

Helen Redmond of Filter Mag breaks down the new Netflix docuseries based on TIME journalist Jaime Ducharme’s book, Big Vape: The Incendiary Rise of Juul, which is well worth a read. It features a huge cast of characters on all sides of the Juul controversy: Stanford tobacco historian Robert Proctor; Ralph Eschenbach, an early investor; Meredith Berkman of Parents Against Vaping E-cigarettes (PAVE); NYU tobacco expert Cheryl Healton, and advocate Greg Conley, president of the American Vaping Association. Adults and teens who vape are also interviewed.
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