NJOY/Altria Asks Court to Stop Sales of Popular Disposable Vapes
From Vaping360 and author Jim McDonald:
Altria vape subsidiary NJOY today filed a federal lawsuit against 34 manufacturers, distributors and retailers of disposable vapes, which NJOY says are sold unlawfully in California and elsewhere.
The brands targeted in the lawsuit are Breeze, Elf Bar, Esco Bar, Flum, Juice Box, Lava Plus, Loon, Lost Mary, Mr. Fog and Puff Bar. The lawsuit, filed in the U.S. District Court for the Central District of California, asks for a nationwide injunction that would prevent the import and sale of the named disposable vapes, and compensatory and punitive damages paid to NJOY.
NJOY warns that it may also add additional defendants to the complaint, and “will consider further litigation activity.”
NJOY, once a scrappy independent company that successfully sued the FDA, is now a subsidiary of tobacco company Altria Group, manufacturer of top-selling Marlboro cigarettes. NJOY manufactures two of the six currently sold FDA-authorized vaping devices. Altria bought NJOY earlier this year for $2.75 billion, soon after dumping its 35 percent share in Juul Labs.